About Our Readers
"When I was in my invisible and unmoored twenties, my most important link to the world of writing and publishing was Poets & Writers. I studied the magazine minutely, and it was through a P&W publication that I learned how to find an agent and what to expect once I'd found one. The organization is a font of serious, sensible literary advocacy."
– Jonathan Franzen, Author The Corrections
40,000+ people subscribe to Poets & Writers
Magazine.
20,000+ more issues are distributed to bookstores and newsstands.
Total circulation: 60,000+
Who are they?
69% of readers are female
31% of readers are male
16% are between the ages of 18 and 24
41% are between the ages of 35 and 54
42% are over the age of 55
They are educated
and established.
88% are college graduates
45% have an MFA or MA
13% have a PhD
50% make over $60,000 in household income
22% make over $100,000 in household income
They are loyal to Poets & Writers Magazine.
76% rely on Poets & Writers Magazine as their primary source of information on writing and publishing
They are serious about writing.
70% write poetry
64% write fiction
40% write nonfiction
65% have published poems or stories in magazines
29% have had one of the following published: a book of poems, a collection of short fiction, a novel
They are active readers.
76% purchase 11 or more books per year
42% purchase more than 22 books per year
77% subscriber to at least one literary journal
59% subscribe to two or more literary jounals
96% purchase novels or collections of short stories
86% purchase books of poetry
68% purchase books on writing
They buy their books through all available distribution avenues.
65% independent bookstores
66% chain bookstores
40% mail order/book clubs
55% online
They are interested in all of the arts.
54% buy more than 5 CDs per year
57% regularly purchase classical music
75% watch independent films
51% attend art galleries or museums
44% attend the theater
46% contribute to NPR or PBS
They are highly responsive to ads placed in Poets & Writers Magazine.
60% of our readers respond directly to the ads they see in Poets & Writers Magazine
November/December 2008
- Classifieds Deadline: August 15
- Display Reservation Deadline: September 4
- Ad Copy Deadline: September 11
- Publication Date: October 8
November/December is our MFA Issue.
January/February 2009
- Classifieds Deadline: October 15
- Display Reservation Deadline: October 30
- Ad Copy Deadline: November 6
- Publication Date: December 10
For more information, or to reserve space, contact the Ad Department.